How to become an equity release adviser (CeRER guide)
The path from CeMAP to advising on lifetime mortgages: CeRER at £275, the CII route, FCA permissions, Equity Release Council membership and what a case really pays. Verified July 2026.
Straight-talking posts from Lee Horton on mortgage leads, appointment pricing, and how UK brokers buy their pipeline in 2026.
The path from CeMAP to advising on lifetime mortgages: CeRER at £275, the CII route, FCA permissions, Equity Release Council membership and what a case really pays. Verified July 2026.
All 12 UK equity release lead providers ranked side by side. Only two publish a price. Prices, exclusivity, screening and refund terms, verified July 2026.
Realistic mortgage lead conversion rates by source: referral, self-generated, estate agency and bought leads. The funnel that actually matters, the speed-to-lead evidence, and cost per completed case.
How I sell protection on roughly 75-80% of my mortgage cases as a UK broker. When to bring it up, what to say, the five objections that kill the sale, and the attach rate to aim for.
The two-appointment sales process Lee and three other brokers used to write over £1.1m combined. Fact find first, sign up second. Why it works and how to run it.
A working UK broker shares how he actually got into the industry. CeMAP, year one reality, employed vs self-employed, and what he wishes he'd known before starting.
A working broker compares the UK mortgage CRMs that actually matter. What to look for, what's overrated, and why your network might pick for you.
How I've recruited five self-employed brokers at Bluewave. What they look for, where to find them, how to structure the deal, and the onboarding mistakes that lose good people.
Word-for-word call scripts, a 30-day follow-up cadence, objection handlers and realistic conversion-rate targets from a working UK broker. Steal the templates.
Every major UK mortgage network and club compared side by side. Fees, panels, proc fees and compliance. Plus the DA vs AR decision explained by a broker who chose AR.
What UK brokers really earn, from proc fees to protection. Employed vs self-employed, the per-case maths, and an interactive calculator to model your own monthly commission.
Referrals, Google Business Profile, SEO, social, paid ads, bought leads and booked appointments. What each costs, how well it converts, and the order I'd build them in.
Shared leads look cheap. Once you price your own time, a £15 shared lead ends up ~4× more expensive per fact find than a £110 booked show. The UK maths, worked.
13 UK mortgage lead providers compared side-by-side — price, exclusivity, minimum spend and what you'll actually pay. Verified figures as of April 2026.
Real 2026 figures from Bark, Unbiased, VouchedFor, Digital Roo and more — bought and priced by a working broker.