Self-employed mortgage leads for UK brokers
Pay-per-show self-employed appointments, the complex-income cases the high street pushes away. Employment and income on the card before you claim. £110 per show. Credits refund on no-show.
You buy a booked appointment, in a live calendar, with a diary entry on both sides.
- You buy a contact detail
- You cold-call to introduce yourself
- You chase for a date and time
- You pay whether they answer or not
- A lot of them never reply back
- You buy a booked calendar slot
- They picked the time themselves
- You turn up to the live meeting
- If they no-show, your credit refunds
- You only pay when they show up
- Sees an ad on Facebook, Instagram, or Google and clicks through.
- Tells the qualifier whether it's a remortgage or purchase, residential or buy-to-let.
- Answers the employment question honestly. This flags the case as self-employed on the card.
- Shares income, plus any other income, for the funding check.
- Clears our funding minimum so casual browsers don't get through.
- Enters email and phone. Both get validated before anything goes live.
- Opens a live calendar and picks a specific slot for the broker call.
- Shows up in your portal as a claimable appointment with employment visible (one credit).
What is a self-employed lead?
A self-employed mortgage lead is a UK borrower whose income comes from their own business rather than a monthly payslip. Sole traders, partnerships, limited company directors, day-rate contractors. On MortgagesBooked, a self-employed lead is someone who's flagged self-employment in our qualifier, cleared the funding threshold, and booked a calendar slot with a broker.
This is the group the high street pushes away. Automated affordability models struggle with retained profit, dividends, and fluctuating day rates, so these borrowers need a human who knows which lenders read accounts properly. That's why a pre-qualified self-employed appointment is worth more than a generic "mortgage" lead. You already know, before the call, that this is a fact find worth having.
What's captured on every enquiry
Every self-employed lead arrives with the data you need before the call:
- Employment status. Self-employed, flagged on the card before you claim
- Income, plus any other income declared
- Property type. Residential or buy-to-let
- Remortgage or purchase, with balance or deposit
- Property value and postcode
- Credit profile. Clean, light adverse, or heavier issues
- Age
- Verified email and UK mobile. Both validated before release
- Appointment time booked in a live calendar
All of this is on the card before you claim. The trading history, the accounts, the exact business structure: that's your fact find, not something we pretend to capture from a quiz. You're buying a booked appointment with the right kind of applicant, not a pre-underwritten file.
How employment shows on the card
Employment status is the single field that separates a quick payslip case from a proper self-employed fact find. So it sits on the lead card, alongside income, property type, and credit, before you spend a credit. You can see at a glance whether this is the kind of case you want to claim. This is how a self-employed appointment looks in your marketplace:
Illustrative card, built from the real answer options the qualifier stores. Employment is one of six options the applicant picks (Employed, Self-Employed, Sole Trader, Ltd Company Director, Retired, Unemployed). Name, email and phone stay hidden until you claim.
The income picture you get
Self-employed income is rarely one clean figure, so we capture more than a single salary box. Every card shows the applicant's declared income, plus any other income they've listed on top, like a second business, a rental, or a partner's earnings. It won't replace pulling the accounts. What it does do is tell you roughly how affordability stacks before you spend a credit, and whether you're likely looking at a high-street lender or a more generous specialist.
Why self-employed cases are worth more
Self-employed appointments are some of the best value on the platform, for a few reasons.
- They can't self-serve. A direct-to-lender application falls apart the moment the affordability model meets a set of accounts. These borrowers need a broker, so the appointment converts when the advice is good.
- Bigger cases. Business owners and established contractors often borrow more, which means higher procuration and broker fees per completion.
- Strong protection attach. Self-employed clients have no sick pay and no death-in-service. The income protection and life conversation lands harder here than almost anywhere else.
If your panel and your fact-find are built for complex income, these are the appointments to load up on. The employment flag on the card means you never spend a credit guessing.
Pricing and no-show policy
New brokers don't pay to look. Create an account and the self-employed appointments landing that week appear in your portal, employment flagged on every card. Once you've got a feel for the volume and the income profiles, buy a five-credit pack and start claiming. You top up again when you want, not on a schedule we set.
The qualification layer behind every lead
What makes a self-employed lead distinct is the employment flag and income picture on the card. Underneath that, the same filtering runs as on every other lead type we sell: our own compliant ad spend, a 13-question qualifier that gates the funding amount, and email and phone validation before release. The full mechanics live on the lead quality page, and credit arithmetic on pricing. Self-employed applicants show up across remortgage and buy-to-let alike, and the same booking flow applies.