Buy-to-let mortgage leads for UK brokers
Pay-per-show BTL appointments, pre-qualified with expected rental income, applicant income, and deposit or existing borrowing. £110 per show. Credits refund on no-show.
You buy a booked appointment, in a live calendar, with a diary entry on both sides.
- You buy a contact detail
- You cold-call to introduce yourself
- You chase for a date and time
- You pay whether they answer or not
- A lot of them never reply back
- You buy a booked calendar slot
- They picked the time themselves
- You turn up to the live meeting
- If they no-show, your credit refunds
- You only pay when they show up
- Sees a BTL-specific ad running on Facebook, Instagram, or Google and clicks through.
- Tells the qualifier this is a rental property, not a main residence.
- Shares whether it's a purchase or remortgage, plus the deposit or existing borrowing.
- Answers what monthly rent they expect the property to bring in.
- Clears our funding minimum on income, deposit, and credit profile.
- Enters email and phone. Both get validated before anything goes live.
- Opens a live calendar and picks a specific slot for the broker call.
- Shows up in your portal as a claimable BTL appointment (one credit).
What is a buy-to-let lead?
A buy-to-let (BTL) mortgage lead is a UK landlord, or aspiring landlord, who wants advice on financing a rental property. On MortgagesBooked, a BTL lead is someone who's selected buy-to-let in our qualifier, cleared the funding threshold, and booked a calendar slot with a broker.
The property isn't their main residence. They're buying to rent, or remortgaging an existing rental. Different lenders apply, fees run higher, and the case takes longer. That's why a pre-qualified BTL appointment is worth more than a generic "mortgage" lead that turns out to be a BTL two minutes into the call.
What's captured on every BTL enquiry
Every BTL lead arrives with the data you need before the call:
- Purchase or remortgage. Transaction type is clear from the start
- Deposit on a purchase, or the existing mortgage and any extra borrowing on a remortgage
- Rental income. Expected monthly rent, shown as a figure on the card for the stress test
- Applicant income and employment. Meets lender minimums
- Credit profile. Clean, light adverse, or heavier issues
- Postcode of the rental property
- Verified email and UK mobile. Both validated before release
- Appointment time booked in a live calendar
All of this is on the card before you claim. If the deposit's too small for your panel, or the property type isn't something you write, skip it. You only spend a credit on BTL cases you'd actually take on.
How rental income shows on the card
Rental income is the number that makes or breaks a buy-to-let case. Lenders stress-test the expected rent against the mortgage payment, so without it you're advising blind. That's why the qualifier asks every landlord, in plain language, what monthly rent they expect the property to bring in. For a remortgage of a property they already let, that's the rent they're collecting today. For a purchase, it's the figure they're underwriting the deal on.
We capture it as a monthly figure and it lands on the lead card as Rental Income, sitting alongside the applicant's own income, the existing mortgage, and how much extra they want to borrow. So before you spend a credit you can run a rough ICR in your head and know whether the case stacks up on your panel. This is exactly how a buy-to-let appointment looks in your marketplace:
Illustrative card, built from the real answer options the qualifier stores. Name, email and phone stay hidden until you claim, so you triage on the numbers, not the contact details.
Portfolio vs first-time landlord
BTL is really two markets. A first-time landlord with a £40k deposit on a £200k terrace is a different call to a portfolio landlord remortgaging their sixth property with specialist lending.
Both turn up in your BTL flow, and you'll know which you're dealing with within the first minute of the call:
- First-time landlords. Usually need walking through stress tests, product fees, and how BTL underwriting differs from residential.
- Portfolio landlords. Already own rental property and often looking to release equity to buy the next one.
Both convert. They just need different brokers. We don't tag landlord status on the card, but the rental income and the applicant's own income usually tell you which conversation you're walking into before you claim.
Why BTL appointments run differently
BTL cases don't behave like residential ones. A few things to keep in mind.
- Higher revenue per case. BTL broker fees and procuration are both higher than residential. A slightly lower show rate still pays better than residential volume.
- Longer timelines. BTL purchases often sit behind a sale, rental-property surveys take longer, and specialist lenders run more underwriting steps. Your pipeline will carry BTL cases for months, not weeks.
- Specialist panels. Limited-company BTL, HMOs, holiday lets, and multi-unit blocks need specialist lenders. Brokers with broader panels convert these better. We don't auto-detect the structure, but the rental and income figures on the card usually tell you whether a case is worth a specialist conversation before you claim.
Conversion rates and what a BTL deal actually costs
Because you're buying showed appointments and not raw leads, the maths is easy to run. Across our BTL flow we generally see about one in three claimed appointments go through to an agreement in principle. At £110 per show, that works out to roughly £330 in lead cost per AIP. From there, brokers close on average around half of those AIPs, so figure another 2x — about £660 in lead cost per completed BTL deal, or one closed case for every six appointments you claim.
That's the average. Landlord-focused brokers who know their panel do considerably better: advisers running almost entirely buy-to-let and limited-company cases regularly convert well above the one-in-six baseline.
This is why booked, showed appointments beat buying leads. With a raw lead list you pay for names and chase contact rates before you ever get a conversation. Here you only spend a credit once someone has already picked a slot and shown up, so the £110 sits against a call that's actually happening — and the cost-per-deal maths above is real, not hopeful.
Pricing and no-show policy
Sign up and your portal starts showing live BTL appointments that day. Looking is free. Once a few days of flow has gone past and the case mix matches what you actually write, load up a five-credit pack. Top up whenever you run through it.
What else every BTL lead passes
What makes a BTL lead distinct is the rental-property layer sitting on top: the expected rental income and the buy-to-let property type, captured so you can run a rough ICR before you claim. Underneath that layer, the same filtering runs as on every other lead type we sell. Our own ads. A 13-question qualifier. A funding threshold that blocks casual browsers. Email and phone validation before release. The deeper mechanics live on the lead quality page, and credit arithmetic on pricing.