Buy-to-let mortgage leads for UK brokers
Pay-per-show BTL appointments, pre-qualified with property value, deposit, rental intent, and landlord status. £90 per show. Credits refund on no-show.
You buy a booked appointment, in a live calendar, with a diary entry on both sides.
- You buy a contact detail
- You cold-call to introduce yourself
- You chase for a date and time
- You pay whether they answer or not
- A lot of them never reply back
- You buy a booked calendar slot
- They picked the time themselves
- You turn up to the live meeting
- If they no-show, your credit refunds
- You only pay when they show up
- Sees a BTL-specific ad running on Facebook, Instagram, or Google and clicks through.
- Tells the qualifier this is a rental property, not a main residence.
- Shares whether it's a purchase or remortgage, plus property value and deposit.
- Answers rental-income intent and whether they already own BTL property.
- Clears our funding minimum on income, deposit, and credit profile.
- Enters email and phone. Both get validated before anything goes live.
- Opens a live calendar and picks a specific slot for the broker call.
- Shows up in your portal as a claimable BTL appointment (one credit).
What is a buy-to-let lead?
A buy-to-let (BTL) mortgage lead is a UK landlord, or aspiring landlord, who wants advice on financing a rental property. On MortgagesBooked, a BTL lead is someone who's selected buy-to-let in our qualifier, cleared the funding threshold, and booked a calendar slot with a broker.
The property isn't their main residence. They're buying to rent, or remortgaging an existing rental. Different lenders apply, fees run higher, and the case takes longer. That's why a pre-qualified BTL appointment is worth more than a generic "mortgage" lead that turns out to be a BTL two minutes into the call.
What's captured on every BTL enquiry
Every BTL lead arrives with the data you need before the call:
- Purchase or remortgage. Transaction type is clear from the start
- Property value and deposit (or outstanding balance and equity on a remortgage)
- Rental income intent. Expected monthly rent for stress-test viability
- Landlord status. First-time landlord or existing portfolio
- Applicant income and employment. Meets lender minimums
- Credit profile. Clean, light adverse, or heavier issues
- Postcode of the rental property
- Verified email and UK mobile. Both validated before release
- Appointment time booked in a live calendar
All of this is on the card before you claim. If the deposit's too small for your panel, or the property type isn't something you write, skip it. You only spend a credit on BTL cases you'd actually take on.
Portfolio vs first-time landlord
BTL is really two markets. A first-time landlord with a £40k deposit on a £200k terrace is a different call to a portfolio landlord remortgaging their sixth property with specialist lending.
The qualifier asks about existing rental properties, so both arrive tagged:
- First-time landlords. Usually need walking through stress tests, product fees, and how BTL underwriting differs from residential.
- Portfolio landlords. Already own rental property and often looking to release equity to buy the next one.
Both convert. They just need different brokers. If portfolio is your lane, filter for it. If you're happy with either, the flag on the lead card tells you which conversation you're walking into.
Why BTL appointments run differently
BTL cases don't behave like residential ones. A few things to keep in mind.
- Higher revenue per case. BTL broker fees and procuration are both higher than residential. A slightly lower show rate still pays better than residential volume.
- Longer timelines. BTL purchases often sit behind a sale, rental-property surveys take longer, and specialist lenders run more underwriting steps. Your pipeline will carry BTL cases for months, not weeks.
- Specialist panels. Limited-company BTL, HMOs, holiday lets, and multi-unit blocks need specialist lenders. Brokers with broader panels convert these better. The qualifier tags the complex ones so you know before you claim.
Pricing and no-show policy
Sign up and your portal starts showing real BTL appointments that day. Looking is free. Once a few days of flow has gone past and the mix of landlord types matches the cases you actually write, load up a five-credit pack. Top up whenever you run through it.
What else every BTL lead passes
What makes a BTL lead distinct is the layer of rental-property questions sitting on top: landlord status, rental income, property type, existing portfolio size. Underneath that layer, the same filtering runs as on every other lead type we sell. Our own ads. A 13-question qualifier. A funding threshold that blocks casual browsers. Email and phone validation before release. The deeper mechanics live on the lead quality page, and credit arithmetic on pricing.