Hey, I'm Lee. I run MortgagesBooked.

Lee Horton
Lee Horton · Co-founder, MortgagesBooked
Published 18 Apr 2026 · 3 min read

Why I made MortgagesBooked

I've got my own broker firm, Bluewave Mortgages & Protection. When I started trying to grow it, I did what most brokers do. I bought leads.

And I hated it.

I spent hours on the phone ringing numbers that didn't pick up, chasing people who'd forgotten filling in whatever form they'd filled in, being the fifth broker to call them that morning. I won't name the big players I bought from. If you're a broker reading this, you've probably bought from the same ones.

So I figured out how to do the marketing myself and generate my own appointments. It took years to crack. But now we've got a system producing high-quality booked appointments with qualified applicants. And I've built the platform I wish I'd had back then.

What MortgagesBooked is

MortgagesBooked sells booked mortgage appointments. You get a confirmed slot in your diary with a qualified applicant who's expecting your call. Pay per show, top up credits when you need them, no subscription or contract. If they no-show, we credit you back automatically.

That's pretty much it. See how it works or check the pricing.

My background

I'm like most brokers. Here's how I got here.

I trained at NatWest and built my career up from there. Before that I'd done a few years self-employed on provided leads (back in 2010), and at Countrywide in Worcester. After NatWest I spent seven years at Mortgage Advice Services as a senior consultant, specialising in remortgages for clients with complex credit or debt-consolidation needs, and mentoring new advisers.

In 2022 I founded Bluewave, where I focus on bespoke mortgages for high-net-worth individuals and professional sportspeople with complex income structures.

Away from work, I'm a family man. Wife and two kids.

You can find me on LinkedIn or WhatsApp me directly.

The compliance bit

Worth being clear: MortgagesBooked and Bluewave are two separate companies.

  • Bluewave Mortgages & Protection Ltd (company 14273489) is my regulated brokerage. We're an appointed representative of HL Partnership, authorised and regulated by the Financial Conduct Authority. Bluewave gives mortgage advice to end clients.
  • MortgagesBooked is the lead-gen platform. It's not regulated and doesn't give mortgage advice. We generate enquiries in line with FCA financial-promotion rules and pass them to regulated brokers like you.

Having an FCA-regulated brokerage running alongside keeps lead quality honest. I have to answer for it to my own clients too.

Get in touch

I answer messages personally. WhatsApp me if you want to ask anything before signing up, or see how the platform works first.

Lee