First-time buyer mortgage leads for UK brokers
Pay-per-show first-time buyer appointments, pre-qualified with deposit, funding amount, income, and buying timeline. £110 per show. Credits refund on no-show.
You buy a booked appointment, in a live calendar, with a diary entry on both sides.
- You buy a contact detail
- You cold-call to introduce yourself
- You chase for a date and time
- You pay whether they answer or not
- A lot of them never reply back
- You buy a booked calendar slot
- They picked the time themselves
- You turn up to the live meeting
- If they no-show, your credit refunds
- You only pay when they show up
- Sees a first-time buyer ad running on Facebook, Instagram, or Google and clicks through.
- Tells the qualifier this is their first purchase, not a remortgage or rental.
- Shares the property value and deposit they're working with.
- Answers their buying timeline and whether they've had an offer accepted yet.
- Clears our funding minimum on income, deposit, and credit profile.
- Enters email and phone. Both get validated before anything goes live.
- Opens a live calendar and picks a specific slot for the broker call.
- Shows up in your portal as a claimable first-time buyer appointment (one credit).
What is a first-time buyer lead?
A first-time buyer (FTB) mortgage lead is someone buying their first home who wants advice on what they can borrow and which lender to use. On MortgagesBooked, a first-time buyer lead is someone who's selected first-time buyer in our qualifier, cleared the funding threshold, and booked a calendar slot with a broker.
They've never held a mortgage before, so the conversation covers more ground: deposit, decision in principle, fees, and usually a protection discussion on top. That's also why first-time buyers are some of the most valuable clients a broker can win. Get the first purchase right and you tend to keep them for the remortgage and the next move.
What's captured on every FTB enquiry
Every first-time buyer lead arrives with the data you need before the call:
- Funding amount. Roughly what they're looking to borrow
- Deposit they've saved, and the property value they're working with
- Buying timeline. Just researching, actively viewing, or ready to offer
- Offer status. Whether they've already had an offer accepted
- Applicant income and employment. Meets lender minimums
- Credit profile. Clean, light adverse, or heavier issues
- Applicant age and postcode
- Verified email and UK mobile. Both validated before release
- Appointment time booked in a live calendar
The numbers that let you triage (deposit, funding, income, employment, credit, age, offer status) are on the card before you claim. If the deposit's too small for your panel, or the credit profile needs a specialist you don't work with, skip it. You only spend a credit on first-time buyer cases you'd actually take on. This is exactly how a first-time buyer appointment looks in your marketplace:
Illustrative card, built from the real answer options the qualifier stores. Name, email and phone stay hidden until you claim, so you triage on the numbers, not the contact details.
Where they are in the buying journey
First-time buyer intent runs across a spectrum, and the qualifier captures where each applicant sits:
- Researching. Months out, wants to know what they can borrow before they start viewing. A pipeline conversation, not a same-week completion.
- Actively viewing. Looking at properties and needs a decision in principle to make offers. The sweet spot for most brokers.
- Offer accepted. On a clock, needs a broker now. Highest urgency, fastest to completion.
Offer status is on the card, so you can triage the most urgent ones before you claim. Chase the offer-accepted ones if you want fast completions, or build a longer pipeline on the researchers. You decide before you claim.
Why first-time buyers run differently
First-time buyer cases don't behave like remortgages. A few things to keep in mind.
- Highest protection attach. First-time buyers own nothing yet, so life cover and income protection sit naturally inside the same conversation. The second-product revenue is often where the case really pays.
- More hand-holding. First purchase means more questions, more reassurance, and more education. A pre-qualified appointment that already clears the funding bar removes the unproductive calls.
- Long client lifetime. Win the first purchase and you usually hold the remortgage and the next move. The lifetime value of a first-time buyer dwarfs the cost of the appointment.
Pricing and no-show policy
Sign up and your portal starts showing live first-time buyer appointments that day. Looking is free. Once a few days of flow has gone past and the mix of buying stages matches the cases you actually write, load up a five-credit pack. Top up whenever you run through it.
The qualification layer behind every lead
What makes a first-time buyer lead distinct is the buying-journey layer on top: deposit, timeline, offer status, funding amount. Underneath that layer, the same filtering runs as on every other lead type we sell. Our own ads. A 13-question qualifier. A funding threshold that blocks casual browsers. Email and phone validation before release. The deeper mechanics live on the lead quality page, and credit arithmetic on pricing. Working remortgage or buy-to-let alongside? The same booking flow applies.