First-time buyer leads

First-time buyer mortgage leads for UK brokers

Pay-per-show first-time buyer appointments, pre-qualified with deposit, funding amount, income, and buying timeline. £110 per show. Credits refund on no-show.

Lee Horton · Co-founder, MortgagesBooked

Published 21 Apr 2026 · 5 min read · Updated 1 Jun 2026

What every credit buys

You buy a booked appointment, in a live calendar, with a diary entry on both sides.

Typical lead sites

You buy a contact detail
You cold-call to introduce yourself
You chase for a date and time
You pay whether they answer or not
A lot of them never reply back

MortgagesBooked

You buy a booked calendar slot
They picked the time themselves
You turn up to the live meeting
If they no-show, your credit refunds
You only pay when they show up

How a first-time buyer lead reaches your portal

Sees a first-time buyer ad running on Facebook, Instagram, or Google and clicks through.
Tells the qualifier this is their first purchase, not a remortgage or rental.
Shares the property value and deposit they're working with.
Answers their buying timeline and whether they've had an offer accepted yet.
Clears our funding minimum on income, deposit, and credit profile.
Enters email and phone. Both get validated before anything goes live.
Opens a live calendar and picks a specific slot for the broker call.
Shows up in your portal as a claimable first-time buyer appointment (one credit).

What is a first-time buyer lead?

A first-time buyer (FTB) mortgage lead is someone buying their first home who wants advice on what they can borrow and which lender to use. On MortgagesBooked, a first-time buyer lead is someone who's selected first-time buyer in our qualifier, cleared the funding threshold, and booked a calendar slot with a broker.

They've never held a mortgage before, so the conversation covers more ground: deposit, decision in principle, fees, and usually a protection discussion on top. That's also why first-time buyers are some of the most valuable clients a broker can win. Get the first purchase right and you tend to keep them for the remortgage and the next move.

What's captured on every FTB enquiry

Every first-time buyer lead arrives with the data you need before the call:

Funding amount. Roughly what they're looking to borrow
Deposit they've saved, and the property value they're working with
Buying timeline. Just researching, actively viewing, or ready to offer
Offer status. Whether they've already had an offer accepted
Applicant income and employment. Meets lender minimums
Credit profile. Clean, light adverse, or heavier issues
Applicant age and postcode
Verified email and UK mobile. Both validated before release
Appointment time booked in a live calendar

All of this is on the card before you claim. If the deposit's too small for your panel, or the credit profile needs a specialist you don't work with, skip it. You only spend a credit on first-time buyer cases you'd actually take on.

Where they are in the buying journey

First-time buyer intent runs across a spectrum, and the qualifier captures where each applicant sits:

Researching. Months out, wants to know what they can borrow before they start viewing. A pipeline conversation, not a same-week completion.
Actively viewing. Looking at properties and needs a decision in principle to make offers. The sweet spot for most brokers.
Offer accepted. On a clock, needs a broker now. Highest urgency, fastest to completion.

Buying timeline and offer status are both on the card, so you can triage on urgency. Chase the offer-accepted ones if you want fast completions, or build a longer pipeline on the researchers. You decide before you claim.

Why first-time buyers run differently

First-time buyer cases don't behave like remortgages. A few things to keep in mind.

Highest protection attach. First-time buyers own nothing yet, so life cover and income protection sit naturally inside the same conversation. The second-product revenue is often where the case really pays.
More hand-holding. First purchase means more questions, more reassurance, and more education. A pre-qualified appointment that already clears the funding bar removes the unproductive calls.
Long client lifetime. Win the first purchase and you usually hold the remortgage and the next move. The lifetime value of a first-time buyer dwarfs the cost of the appointment.

Pricing and no-show policy

£110

Per first-time buyer appointment you claim. No subscription, no contract, no minimum volume. If the applicant no-shows, your credit refunds automatically. You only pay for calls that happen.

See pricing →

Sign up and your portal starts showing real first-time buyer appointments that day. Looking is free. Once a few days of flow has gone past and the mix of buying stages matches the cases you actually write, load up a five-credit pack. Top up whenever you run through it.

The qualification layer behind every lead

What makes a first-time buyer lead distinct is the buying-journey layer on top: deposit, timeline, offer status, funding amount. Underneath that layer, the same filtering runs as on every other lead type we sell. Our own ads. A 13-question qualifier. A funding threshold that blocks casual browsers. Email and phone validation before release. The deeper mechanics live on the lead quality page, and credit arithmetic on pricing. Working remortgage or buy-to-let alongside? The same booking flow applies.

FAQ

Are first-time buyers actually worth it for brokers?

Yes, and for two reasons. First-time buyers carry the highest protection attach rate of any lead type because they own nothing yet, so life cover and income protection are natural parts of the same conversation. They also tend to be loyal: get the first purchase right and you hold the remortgage and the next move years down the line. The trade-off is they need more hand-holding, which is why a pre-qualified appointment that already clears the funding bar saves you the unproductive calls.

Do you tell me whether they've had an offer accepted?

Yes. Offer-accepted status is on the lead card before you claim. An applicant who's already had an offer accepted is on a clock and needs a decision in principle fast. One who's still browsing is a longer conversation. Both convert, but you know which one you're walking into before you spend a credit.

Can I see the deposit size before I claim?

Yes. Deposit amount sits on every first-time buyer card, alongside the funding amount they're after and their income. If a 5% deposit case doesn't fit the lenders on your panel, skip it at a glance. You only spend a credit on the cases you'd actually write.

How far along the buying journey are they?

It varies, and the buying timeline is on the card so you can see. Some are months from making an offer and want to understand what they can borrow. Others have an offer accepted and need to move now. The qualifier captures the timeline directly, so you can triage on urgency rather than finding out two minutes into the call.