Buy mortgage leads in the UK
Before you buy another mortgage lead, this is what they actually cost in the UK, the five things to check before signing up to any supplier, and why a booked appointment beats a raw contact. Nationwide, FCA and UK GDPR compliant, from £550. Written by a working UK broker.
You buy a booked appointment, in a live calendar, with a diary entry on both sides.
- You buy a contact detail
- You cold-call to introduce yourself
- You chase for a date and time
- You pay whether they answer or not
- A lot of them never reply back
- You buy a booked calendar slot
- They picked the time themselves
- You turn up to the live meeting
- If they no-show, your credit refunds
- You only pay when they show up
- Clicks one of our ads on Facebook, Instagram, or Google.
- Answers a 13-question qualifier covering income, deposit, timeline, and case type.
- Clears our funding minimum, which screens out casual browsers.
- Verifies email and phone, both validated before anything goes live.
- Books a specific slot in a live calendar for the broker call.
- Lands in your portal as a claimable appointment, one credit to take it.
What "buying mortgage leads" actually means
"Mortgage leads" is one phrase covering three very different things, and the gap between them is where brokers lose money. Before you spend a penny, it's worth being clear about which one you're actually buying.
- Shared leads. One enquiry sold to three, four, sometimes six brokers at once. Cheap per lead. You're racing everyone else to the phone, and most of these contacts never answer.
- Exclusive leads. Sold to you alone, so no race. More expensive, and still just a contact detail. You reach out cold, introduce yourself, and try to pin a time. You pay whether they ever pick up or not.
- Booked appointments. The applicant has already picked a time in a calendar. You're not chasing anyone, you're turning up to a call that's in both diaries. With pay-per-show, you only pay when they actually show.
Most "buy mortgage leads" results point at the first two. This page is about why the third one tends to work out better once you price your own time, and how to buy it without a contract.
Where to buy mortgage leads in the UK
The UK market splits into a handful of types:
- Aggregators and directories. Unbiased, VouchedFor, and similar. You bid or subscribe, and the enquiry usually goes to several brokers.
- Lead-gen agencies. They run Facebook or Google ads under their own brand and sell you the form fills, exclusive or shared.
- Marketplaces. Bark and the like, where you pay per response and compete on speed.
- Pay-per-show appointment services. MortgagesBooked sits here. You buy a booked, pre-qualified appointment, not a raw contact.
We put the main UK providers side by side, with real prices and exclusivity terms, on our mortgage lead generation companies comparison. If you only read one thing before buying, read that.
Typical UK pricing for mortgage leads
Sticker prices in the UK run from roughly £15 for a shared lead to £150 or more for an exclusive one. The rough shape of the market looks like this:
- Shared aggregator leads. About £15 to £35 per lead, sold to three to six brokers each.
- Exclusive lead-gen agency leads. About £75 to £150+ per lead, sold to you alone but still just a contact detail.
- Directory and marketplace credits. Unbiased, VouchedFor and Bark, typically £20 to £60 per response or contact, often shared.
- Pay-per-show booked appointments. MortgagesBooked at £110 per appointment that actually happens, credit refunded on no-show.
But the sticker is never the true cost. The number that matters is what you pay per fact-find that actually happens, and that depends on three things the price tag hides: how many other brokers got the same lead, how many of those contacts ever pick up, and how much your own time is worth dialling the ones who don't.
Once you run those numbers, a "cheap" £15 shared lead often ends up several times more expensive per real conversation than a booked appointment. We worked the full maths on the mortgage lead costs page, and the head-to-head on exclusive vs shared leads. The short version: don't price a lead by what it costs to buy, price it by what it costs to turn into a client.
What to look for before buying mortgage leads
Whichever supplier you use, these are the five things worth checking before you hand over a card. If a provider can't answer them clearly, that's the answer.
- Exclusive vs shared. Exclusive leads cost more but generally convert better, because you're not racing three other brokers to the phone. Ask point-blank how many brokers get the same enquiry. On MortgagesBooked, every appointment is exclusive to the broker who claims it.
- Real-time delivery. Industry data is brutal here: contacting a fresh enquiry within five minutes can lift conversion many times over compared with even an hour's delay. Ask how leads are delivered and how fast. Our appointments appear in your portal seconds after the applicant books, and you turn up to a slot they chose themselves, so speed-to-lead is built in.
- Lead verification. Are phone numbers and emails actually validated, or just whatever the form accepted? Unverified contacts are the single biggest source of waste in lead buying. Every MortgagesBooked applicant verifies email and mobile before they get a slot, so no typos and no fake numbers.
- Refund policy. What happens with duplicates, invalid contacts, unreachable applicants, or no-shows? A reasonable supplier has a written policy; a bad one absorbs your spend without a word. We refund the credit automatically on any no-show, so you only pay for calls that actually happen.
- Compliance. Whoever's running the ads is, in practice, marketing financial services on your behalf. Make sure the supplier is compliant with FCA financial-promotion rules and UK GDPR for data capture and consent. MortgagesBooked builds and runs every funnel in-house against FCA financial-promotion rules and UK GDPR, with no scraped data, no recycled lists, and explicit consent on every form.
Why we sell appointments, not leads
I run a broker firm. I've bought every kind of lead going, and the thing that always killed the maths wasn't the price, it was the chasing and the no-answers. You pay for a hundred contacts, reach maybe thirty, book a handful. The spend is real; the conversations often aren't.
So MortgagesBooked sells the part you actually want: a booked call. The applicant came through our own ads, cleared a 13-question qualifier and a funding bar, verified their email and phone, and picked a slot themselves. You see the case details on the card before you spend anything. If they don't turn up, the credit comes straight back. You're never paying for silence. This is the card you triage on:
Illustrative card, built from the real answer options the qualifier stores. Contact details stay hidden until you claim. Every case type carries the fields that matter for it.
Lead types you can buy
Every appointment is filterable by case type, so you only claim the ones your panel writes:
- First-time buyer leads. Deposit, funding amount, and offer status on every card.
- Remortgage leads. Existing balance, extra-borrow intent, and when the fixed rate ends.
- Buy-to-let leads. Rental income, landlord income, and existing borrowing.
- Equity release leads. Age-gated at 55+, residential, with explicit interest confirmed.
The qualification behind all of them is the same. If you want the full pipeline, ad source to validated contact, it's on the lead quality page.
Pricing and no-show policy
Sign up and your portal starts showing live appointments that day. Looking is free. When a few days of flow has gone past and the case mix matches what you write, load a five-credit pack. Top up whenever you run through it. The full credit arithmetic is on the pricing page.