Lead quality
- Click an FCA-compliant ad on Facebook, Instagram, or Google.
- Complete a 13-question qualifier covering income, property, mortgage need, and credit profile.
- Meet the minimum funding threshold. Casual browsers don't make it past this gate.
- Provide a verified email and phone. Both validated before the lead is released.
- Book a slot in a live calendar with a confirmation email expecting a broker call.
- You see the appointment in your portal, ready to claim.
Where the leads come from
Every lead on MortgagesBooked is generated through our own marketing. We don't buy from third-party data brokers and we don't share leads with other lead-gen platforms.
Our paid advertising runs across Facebook, Instagram, and Google. We own the creative, the targeting, and the data flow from ad to qualifier to appointment. Every booked appointment originates from a person who clicked one of our ads and chose to engage.
Why our ads are FCA compliant
UK financial services advertising is regulated. Mortgage promotions sit under FCA financial-promotion guidance, which covers things like:
- Clear, fair, and not-misleading messaging
- Required risk warnings where applicable
- Honest representation of what a broker actually does
- No implied guarantees about rates, approvals, or outcomes
Every ad we run is written and reviewed against those rules. The applicant clicks knowing they're going to speak to an FCA-regulated mortgage broker about getting advice. There's no bait-and-switch funnel and no implied promise we can't back.
This matters for you because the lead has a clear expectation when they book. They want a conversation with a regulated adviser. They're not surprised by your call.
The 13-question qualifier
Once an applicant clicks through, they can't book an appointment straight away. First they complete a 13-question qualifier that captures everything you'd want before a call, including:
- Mortgage type (FTB, remortgage, buy-to-let, equity release)
- Income and employment status
- Property situation (value, deposit, or current loan and equity)
- Funding amount needed
- Age and any age-related factors (e.g. equity release qualifying)
- Credit profile (clean, light adverse, or heavier credit issues)
- Remortgage-specific context (extra borrow, fixed-rate end date, existing protection cover)
- Contact details (email and phone)
Anyone who abandons the form mid-way doesn't reach you. The data either lands in your portal in full, or it doesn't land at all.
Funding qualification
Not every form completer becomes a lead. We require a minimum funding amount before we let an applicant book a slot. People casually exploring without a genuine mortgage need don't make it through to brokers.
This is why funding amounts on every appointment in your portal are credible. Someone wouldn't have got to the calendar otherwise.
Validated contact details
Even after the qualifier is complete, we don't release the lead until the contact details check out:
- Email verified as deliverable
- Phone validated as a working UK mobile number
If either fails, the lead doesn't go out. You won't see appointments where the email bounces back or the phone is a typo.
You choose. You pay per show.
Once a qualified, validated lead has booked an appointment, it shows up in your portal. You see the mortgage type, funding amount, postcode, income summary, age, and appointment time before you decide to claim.
If it's a fit, you claim it for one credit (£90). If they no-show, the credit refunds automatically. You only end up paying for appointments that actually happen.